Wednesday, 5 February 2014

Revenge of the Dreamers




Entertainment Economy Under The Spotlight


MUSIC EXCHANGE – South Africa’s premier music, film and entertainment programme returns to Cape Town City Hall   four years running this time between the 7th and  8th March 2014.
Cape Town's historic City Hall will host patrons, investors, musicians, students and peers for the fourth annual gathering of music, film and entertainment industry heavyweights.

MUSIC EXCHANGE promises forty-eight hours filled with cutting edge keynote addresses, lectures, collaborative breakout sessions, live events and provides the perfect platform for all participants to network and engage in global industry issues.

#MEX14

World renowned Tim Renner will present the keynote address. Awarded the World Economic Forum Global Leader for Tomorrow recipient Renner’s address promises to offer global insight on the latest economic trends in music markets.  As Managing Director of Motor Music Renner has developed global iconic artists  like Philip Boa, Tocotronic, Absolute Beginner, as well as Portishead, 2Pac, A*Teens, The Cardigans and German super group Rammstein. Besides selling a total of more than 15 millions albums the latter’s Sehnsucht album remains the most successful German language album to sell more than 500 000 copies. His radio-station, Motor FM, launched in 2004 is the second strongest German rock/alternative/indie/crossover website and the radio-station website.

No stranger to MUSIC EXCHANGE after wooing audiences at last year’s conference is International film composer Dr Trevor Jones and returns this time as a Board member to share even more of his wisdom and knowledge. Jones has composed over 120 projects for film and television. These include Excalibur, The Dark Crystal, Notting Hill, Runaway Train, Angel Heart, The Last of the Mohicans amongst many more Hollywood Blockbuster movies.

What delegates can look forward to at Music Exchange 2014

·         Global insights on the latest economic trends in music markets in Europe by Tim Renner who was  Awarded the World Economic Forum Global Leader for Tomorrow
·         The inclusion of the film industry in the programme as part of our mission which is to build African and global partnerships across creative industries for the collective good of all players.
·         A ground breaking addition to this year’s programme is the launch of the new Mechanical Rights Society CAPASSO
·         The launch of the remix of Sipho “Hotstix” Mabuse song “Jive Soweto recorded nearly30 Years ago by International Electronic Dance Music (EDM) UK pioneer Charles Webster


The MUSIC EXCHANGE Program is designed to assist artists in fast tracking their professional careers in facilitating engagement that offers a platform to stimulate co-action, exposure and recognition.

Some of our key success stories come from collaboration opportunities that have been initiated through the MUSIC EXCHANGE programme.

Examples include:

·         The new SABC Generations theme song, launched in September 2013, was composed by International Film Composer Dr Trevor Jones and featuring Sipho "Hotstix" Mabuse on saxophone.
·         Charles Webster, the International EDM music producer, remixed and remade material he heard at MUSIC EXCHANGE.
·         3I publishers identifying space for two more music publications after attending the conference.
·          R J Benjamin secured the 2013 keynote speaker to mentor the Idols Top 8.
·          Evolver One and 7th Son met industry professionals at MUSIC EXCHANGE who went on to work both band’s product International.

Two days, jam-packed with the most committed and talented people in the entertainment industry today, MUSIC EXCHANGE is passion personified on a multitude of levels.
 
MUSIC EXCHANGE 2014 participants will include:

·         An international record-label managing director.
·         An International key Note Speaker named by the World Economic Forum as the Global Leader for    Tomorrow.
·         A top international electronic dance music executive.
·         An international key note speakers who have worked and collaborated with the likes of U2 /  Eminem Shania Twain and Rammstein, David Bowie, Sting, SinĂ©ad O'Connor, Charlotte Church, Britney Spears and Elvis Costello.
·         An Internationally awarded Hollywood film composer.
·         An international board member of MUSIC EXCHANGE who has been a jury member for BAFTA, the UK Mercury Music Prize and the International Film Festival of Flanders, Ghent and is Chair of Music at the NFTS. He has given lectures and master classes at the South African College of Music, Royal College of Music, The Film Music Conference at the National Film & Television Museum, The National Film Theatre, The British Academy of Film & Television Arts, The Soncinemad International Festival of Film Music, The Arts Council of Spain in Barcelona, The National Film & Television School, The Hay Festival, and the School of Sound Symposium in London.
·         An international board member of MUSIC EXCHANGE who is a professor of history and politics at Oxford, the CEO of the Rhodes Trust , Secretary General of the Association of Commonwealth Universities developing with African colleagues the US$8 billion programme, Renewing the African University, Founder of Mandela Rhodes Foundation (MRF)  together with Professor Jakes Gerwel.

·         Film Studios.
·         National and Regional Radio Industry representatives.
·         Top producers and songwriters of commercial music.
·         Top performing South African and international artists.
·         Top South African and international artist managers.
·         Licensing and collecting agents.
·         Various revenue streams’ hosts and agents.
·         Top music advocates and lawyers.
·         Top executives involved in digital distribution.
·         Physical distribution specialists.
·         Publications and media executives.
·         Sound engineering academies.
·         Concert promoters and festival organisers.
·         Live Music venues managers and owners.
·         Touring – current acts touring South Africa and globally.
·         Recording studio owners and managers.
·         Top brand executives.
·         International record label executives.
·         Top image consultants.
·         Top South African retailers.
·         Key print and online media specialists.

If you are serious about your creative career come to MUSIC EXCHANGE, diarise 7 and 8 March 2014 at Cape Town City Hall.

Tickets are available through Computicket, Shoprite and Checkers outlets countrywide, online at www.computicket.com, or by calling 0861 915 8000. R 220.00 per day or R 400.00 for two days.

Monday, 9 December 2013

5 Iconic Rap Hits and the Ghostwriters Behind Them

Here it is, five huge rap hits spanning all eras of the genre, with the actual ghostwriters themselves revealing how writing the tracks went down. Straight from the horse’s mouths, ghostwriting has always been a down-low element of the game.

Sugarhill Gang – Rappers Delight


Credited to: Sylvia Robinson, Big Bank Hank, Wonder Mike, Master Gee; Later credited: Bernard Edwards, Nile Rodgers
Ghostwriter: Grandmaster Caz (Curtis Brown)

From Grandmaster Caz’s official bio: “In 1979, former R&B singer and label head Sylvia Robinson discovered Caz’s friend Big Bank Hank rapping along with one of Caz’s practice tapes. Impressed, she invited him to become the third member of a studio rap group called the Sugarhill Gang, which was set to record the first rap single. Without revealing the true author, Hank went to Caz and asked to borrow the rhymes for the record; Caz agreed, hoping for an eventual favor in return — which never materialized, and neither did songwriting credit or royalties.”


 Eazy-E – Eazy-er Said Than Dunn


Credited to: Eddie Floyd, Bonny Rice, Rufus Thomas and Andre Young
Ghostwriter: Ice Cube (O’Shea Jackson)

In an interview with Complex Ice Cube detailed how he wrote Boyz-n-The-Hood for a group Eazy was managing: “He had a group out in New York called Home Boys Only, called HBO. One of them looked like LL Cool J. Eazy wanted to write a song for them, a street song, like what we were doing on the mixtapes. So when I wrote it, it was too West Coast for them. They didn’t understand the terminology. So they rejected the song. I paid for the studio time already, so Dre convinced Eazy that he had a good enough voice to do it.” Later on in the interview, Cube names ‘Eazy-er Said Than Dunn’ and ’8Ball’ as personal favorites from Eazy’s debut album, casually adding “I wrote them” when asked about his involvement with those tracks.


Dr. Dre Ft. Snoop Dogg & Nate Dogg – The Next Episode



Credited to: David Axelrod, Brian Bailey, Melvin Bradford, Calvin Broadus and Andre Young
Ghostwriter: The D.O.C. (Tracy Lynn Curry)

As told to LA Weekly: “I’d cultivated that song for such a long time. The very last line of ”G’ Thang’ is ‘Just chill ’till the next episode,’ but this song didn’t happen for ten more years. We did it three or four times before it finally appeared on 2001. We were just waiting for the right story, and 2001 ended up being a huge record.”


 Lil’Kim – Crush On You


Credited to: Shaunee Heard, Kowan Lloyd, Jeffrey Lorber and Cristopher Wallace
Ghostwriter: Cam’ron (Cameron Ezike Giles)

In an interview on Hot 97 Killa Cam revealed how he wrote a verse for the Queen bee’s 1997 hit single: “What happened was, [Untertainment CEO Lance] Un [Rivera] gave Mase $30,000 to write five songs for Lil’ Cease at that time and Mase gave me $5,000 of the 30 to write one or two of the songs,” he said. “I wrote the ‘Crush on You’ song and they ended up keeping it for Lil’ Kim album but it was really for Lil’ Cease. The original ‘Crush on You’ is all Lil’ Cease, Lil’ Kim isn’t even on the record.”


 Baby Ft. Clipse – What Happened To That Boy


Credited to: Chad Hugo, T. Thornton, G. Thornton, B. Williams and P. Williams
Ghostwriter: Gillie Da Kid (Sar’d Nasir)

Speaking to XXL about how he was pushed to the background of the Cash Money empire when refusing to sell his publishing rights to Baby, Gillie Da Kid revealed he had been writing most of Birdman’s verses, including the one on his popular collaboration with the Thornton brothers: “Clipse was in the studio when we wrote it, they seen that I wrote it. They seen Stunna in the booth like, “Gillie, how you say that?” I would rap a verse and he might take a word out to make it sound New Orleans, but it’s my pen. And I been around New Orleans so much that I know what they talk about. And I know Stunna he can’t say too many big words, so you got to make it as simple as possible”